【eroticized.】

If you're a gamer with a design bug,eroticized. IKEA thinks you'll love it's new collection of "gaming furniture," due in stores in September 2024.

The furniture giant says that its 20-piece Brännboll collection "challenges traditional gaming design" and should more peacefully co-exist in aesthetic harmony within your home than, say, a Secretlab gaming chair.

SEE ALSO: The best gaming monitor for upgrading your visuals

But the collection seems more like a brilliant marketing ploy than a genuine attempt to meet gamers where they are. Much of Brännboll looks like regular old IKEA furniture, accessorized with an Asus ROG Ally console or a Meta Quest 2 VR headset. The gaming market is currently estimated to be worth about $282 billion in the US alone and IKEA's only previous foray into the industry was a small line of black and red gaming furniture in 2021.

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

---

You May Also Like

---

---

A tall standing cabinet harbors a hidden fold-down tabletop with storage for a PC and monitor. Credit: IKEA A rolling castor stores gaming tech and accessories. Credit: IKEA

Some pieces do actually make sense for gamers, like a tall standing cabinet that opens to reveal a fold-down tabletop with storage for a PC and monitor (also a handy piece for folks working at home). A second item, a green desk chair, resembles the design of the kind of traditional gaming chairs IKEA claims to be moving away from. A third piece, the "easy chair," is described as providing a new "dynamic component of the virtual gaming experience" by "engag[ing] the gamer physically, swinging from side to side in harmony with their movement."

SEE ALSO: The best gaming headset for every platform

The core of Brännboll is the easy chair and several low-to-the-ground seats, including an inflatable donut-shaped concoction that is so light it can be hung from a hook on the wall. A mouse pad, rug, and throw and storage solutions like a wall-mounted cabinet, wheeled castor, and a multifunctional basket round out the collection.

Topics Gaming

• Science
• Games
• Entertainment
• Tech
• Life
• Shopping
• Social Good
• Digital Culture

• Stop Preordering Video Games
• Microsoft is partnering with Samsung to build a 'mixed reality' empire
• Hey, smartphone makers: I still want a headphone jack
• How Do Not Disturb While Driving works in iOS 11
• Commissioning Misleading Core i9
• Michelle Obama and Bruno Mars are the dynamic duo we never knew 2017 needed
• The Simpsons paid homage to Game of Thrones with Nikolaj Coster Waldau
• 'The Legend of Zelda Encyclopedia' is a 320
• It's Time to Reinvent the Digital Pen
• Jay Z appeared on 'Saturday Night Live' wearing a 'Colin K' football jersey

• Lena Dunham is having a Rihanna moment with her new tattoo, whether you want her to or not
• Sleeping intern gets Photoshopped into a meme by coworkers
• Chelsea Clinton and Kellyanne Conway just had a friendly Twitter moment. Seriously.
• 'Destiny 2' will not carry over your character progress from 'Destiny'
• Company of software engineer held at JFK hits back on LinkedIn
• Are foodie millennials really fueling food waste?
• Daisy the dog gets a second chance at motherhood after losing her puppies
• Women are 'weaker, less intelligent' says Polish politician during pay gap debate
• McDonald's in trouble after pregnant woman allegedly finds dead lizard in her fries
• Lenovo rides the nostalgia wave, promises to bring back Motorola name

• Against Fear
• Seeing Solange Knowles live might just be the healing experience we all need these days
• Hey, smartphone makers: I still want a headphone jack
• Ryan Gosling almost saved jazz on 'SNL' until Emma Stone showed up
• Stablecoin bill advances in U.S. Senate as Trump critics call to end his crypto dealings
• Man tries to escape hotel bill by crossing a telephone wire over to the next building
• Download this: Holo's AR app puts 'holograms' into the world around you
• Tom Petty dies after being hospitalized for cardiac arrest
• NYT Strands hints, answers for May 2
• Suddenly Google and Facebook are super interested in quality journalism

• 5 Ways to Access a Locked Windows Account
• Yahoo now says all 3 billion of its accounts affected by security breach
• Snapchat is about to launch an augmented reality art project with Jeff Koons
• The Louvre rejects giant sculpture that looks like 2 buildings having, um, well you know
• Norrie vs. Diallo 2025 livestream: Watch Madrid Open for free
• Michelle Obama and Bruno Mars are the dynamic duo we never knew 2017 needed
• Balenciaga models wore Crocs on a Paris runway, so you can dust yours off and wear them proudly now
• General Motors unveils plan to release 20 electric vehicles by 2023
• Best roborock deal: Save $400 on Q5 Pro+ Robot Vacuum and Mop
• Instagram's new stickers let you add polls to your Story