【1990 Archives】

Genius990 Archives the online network of song lyrics and annotation platform, is launching a new way to share music. Coinciding with the release of Apple's iOS 10 that opens up iMessage to more third-party developers, Genius has created an app extension for lyric sharing.

Starting Tuesday, iPhone users can create and share lyrics cards within messages once they download the Genius extension from the new iMessage store.

All within iMessage, users will be able to search within Genius's library of songs for lyrics. These can then be shared over a customizable background from the camera roll or on one of Genius's images.

---

You May Also Like

---

---

SEE ALSO: Apple's iOS 10 update will add new rainbow flag and women emoji

The update is the latest way Genius is looking to maintain its status as the go-to destination for all things lyrical.

"We pride ourselves on being the best, fastest, most accurate, official source for lyrics," Tom Lehman, cofounder and CEO of Genius, told Mashable.

"It’s not as fun to know the meaning of lyrics which you don’t have a personal relationship with. People have a relationship with texting and lyrics," he said.

Original image has been replaced. Credit: Mashable

Genius is already visited by people looking to read and understand lyrics. The site and apps receive tens of millions of monthly users and hundreds of thousands of monthly contributors, who transcribe and annotate lyrics and other pieces of writing, according to Genius.

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

This social sharing feature was previously available and used by Genius as a web tool. With the update, anyone can access it via Genius's mobile apps and iMessage and create something to share within text, social networks like Facebook, Instagram and Twitter and via email and Slack.

"I’m really excited about using it as a form of communication, which is why it’s so cool to have it in iMessage. I love talking in lyrics, referencing in lyrics. From my standpoint lyrics are the new emoji," Lehman said.

Original image has been replaced. Credit: Mashable

Genius also has been going beyond the lyrics. The startup, which celebrated its seventh birthday last month, changed its name from Rap Genius to Genius in 2014 accompanying $40 million in Series B funding, led by Andreessen Horowitz and Quicken Loans founder Dan Gilbert. Genius is not currently seeking new funding.

The company, based in Brooklyn, New York, has since been expanding its reach. That includes working with news organizations, such as the Washington Postto annotate political speeches and not just lyrics.

"Genius has to exist in a world where we can partner and collaborate with people who are publishing content broadly," Lehman said. "We’re focused on revenue. We’re focused on reaching new audiences."

Genius hired its first chief revenue officer in March and expanded its team from 30 to 60 over the last year. So far, Genius has worked with Spotify and Coke on advertising and partnerships.

Lehman said the company is not focused on making revenue from the new iMessage extension. It could become branded, not unlike what is seen in Bitmoji and other sponsored emoji.

"Right now we're totally focused on watching it grow," Lehman said.

• Deals
• Life
• Games
• Entertainment
• Tech
• Science
• Shopping
• Digital Culture

• Mary Shows Up
• Google's Pixel smartphones are going on pre
• If you don't see Moments in your Twitter app anymore, here's why
• Google's Pixel smartphones are going on pre
• Mary Shows Up
• These Drake/Sufjan Stevens mashups are a sensitive person's dream
• If you don't see Moments in your Twitter app anymore, here's why
• How Charlie Brown became a Thanksgiving Day Parade balloon again
• The fat bears are already extremely fat
• Man creates offensively cute 'Harry Potter' pensieve for his wedding

• The 9 most badass cats in cinematic history
• Custody dispute? A judge can order you and your ex to use this app
• Clinton and Trump were actually sort of nice to each other at the Al Smith dinner
• U.N. criticized for naming Wonder Woman honorary ambassador
• Stop what you're doing and update Google Chrome
• Report: Apple AR glasses might launch in 2020 as an iPhone accessory
• Lyft offers free rides through March for Women's History Month
• The one thing you need to do to stop your home devices from getting hacked
• The internet is enamored with George H.W. Bush's 1993 letter to Bill Clinton
• Injured bald eagle is the perfect metaphor for America in 2016

• SpaceX's Starlink will provide free satellite internet to families in Texas school district
• How Charlie Brown became a Thanksgiving Day Parade balloon again
• How Charlie Brown became a Thanksgiving Day Parade balloon again
• Couple celebrates 50 years of marriage in wedding outfits they wore in 1966
• Ireland fines TikTok $600 million for sharing user data with China
• 9 TV crossovers we'd love to see
• To prove he's not a demon, President Obama sniffed himself
• Eric Trump learns what the electoral map would look like if the internet turned it into a meme
• Philips now allows customers to 3D print replacement parts
• Facebook's immersive media head on why 360 video may need its own app

• Skype is finally shutting down
• Tribe wants to make video messaging way more useful
• TripAdvisor to stop selling tickets to animal attractions
• 'Drone doctors' are helping bring whales back from brink of extinction
• Stablecoin bill advances in U.S. Senate as Trump critics call to end his crypto dealings
• Mike Huckabee likens Trump to Captain Quint and Hillary to Jaws, forgets Jaws won
• Trump fortune
• Fighting pythons are a reminder that it's mating season in Australia
• A worthless juicer and a Gipper-branded server
• Report indicates Samsung killed the Note7 without figuring out what's wrong with it