TikTok loves a good manicure. The World Of Single Jayenew seasonal favorite? Boston University red.
The nail color, created by brand DND, is described by the company as "a perfect scarlet red, not too dark, not too bright." DND proposed the shade as the ideal tool to create a Halloween-inspired look, taking to its own TikTok account to show viewers just how to use it.
Credit: TikTok / @dndgel The specific colour is inspired by BU Red — #CC0000 or Pantone's 186 — which is one of Boston University's official hues alongside black.
Hold up that nail, is it surefire Boston University red? Credit: Pantone As with most TikTok beauty trends, news spreads fast and creators are quick adopters. Across the app, the shade is going viral. The hashtag #bostonuniversityred currently has over 226,000 views on the app. TikTokkers like @kybeal_ shared videos of the manicure, writing "Boston Univeristy Red is my new fav"; nail creator @heluviee shared the color as the Halloween-adjacent tool it was likely made for: "vampy reds of my dreamsss," she wrote.
TikTok's beauty-centric trend cycle moves at lightning speed, and its nail obsessions are plenty. Over the summer, the "blueberry milk" manicure was declared by TikTok as the season's best. But this trend turned out to be controversial for both its name and what it represented. With the onset of "blueberry milk", many took objection to the micro-trend for rebranding what is essentially a light baby-blue hue, one that has been popular for years before TikTok came around. Others objected to the never-ending trend trap, a loss of individuality, and the fact that being on TikTok means your wallet must always be prepared to buy the next big thing — too often.
SEE ALSO: TikTok's 'blueberry milk nails' have the internet questioning trend cultureRed nails, too, have been revered for centuries (yes, really) and popular nail brands like OPI and Essie have catalogues packed with various colors along the spectrum. Anna Waletzko, Cultural Analyst at Canvas8 says that the repackaging of existing trends is a way to stand out on TikTok. "It's also people wanting to go viral, be seen as presenting some new idea, showcase a sense of individuality. Sometimes, that means you have to just repackage what you already have," she says. "It's a way to rebrand and stand out in the sea of content that churns endlessly. It's why we end up seeing these so-called 'niche-aesthetics' that aren't anything new, rather they're just amalgamations of pre-existing aesthetics and trends."
Demi, lead technician at London-based salon Browfique, tells Mashable that red nails have in-fact, seen "a resurgence recently", thanks to TikTok discussions like "red nail theory".
The latter is a debate that has made rounds on the app for months now, with red nails being touted as a confidence-booster and a way to attract potential suiters. Essentially, TikTokkers suggested that heterosexual men are more attracted to women with red nails. Take @melissevmartineau who told her followers that that she "had never been asked on so many dates" as when she donned the trend. Creator @ashleymescia tried the theory, captioning her post, "Suing if i don't have 10 dates lined up next week."
Credit: TikTok / @ashleymescia. "Boston University Red" may be an extension of this obsession. But, as many TikTokkers pointed out, red manicures have long been an aesthetic choice, way before any debates about the trend and cuffing season sprouted up. On the flip side of all these micro-trends and their associated discourse, lies the simple philosophy that people should pick and wear what they like. Easy, right?
Opens in a new window Credit: DND DND Boston University Red nail polish Topics Beauty TikTok
Previous：Man Out of Time
Watch Rocket Lab try to catch a booster as it falls back to Earth
The Darkest Week of the Year: Fosse’s Septology by Sean Thor Conroe
Prescribing Creativity: The Meta
The Gods are furious with Seattle's Space Needle right now
The Midterms and the Turn Leftward
What If We’re All Self
Apple Vision Pro is now available for purchase
A Dollhouse
Mattress Mack Will Save You
Prince and the Afterworld: Dorothea Lasky and Tony Tulathimutte Recommend by The Paris Review
PlayerUnknown's Battlegrounds Graphics Performance Revisited: 44 GPUs Tested
How to watch Knicks vs. Lakers livestreams: Game time, streaming deals
Young, Slender, Blond, Blue
The Disenchantment of the World by Byung
Reinventing the Wheel
Wordle today: The answer and hints for February 3
See Everything: On Joseph Mitchell’s Objects by Scott Schomburg
Reading the Room: An Interview with Paul Yamazaki by Seminary Co
Repair Work
The Disenchantment of the World by Byung
China's biggest chip foundry SMIC appoints Liu Xunfeng as new chair · TechNodeBiden administration to impose narrow limits on China tech investment by 2024 · TechNodeGeely unveils Boyue Cool Smart + compact SUV · TechNodeBYD renames Chaser 07 sedan to Seal, scheduled for launch in Q3 · TechNodeGeely and Renault partner to develop gasoline engines and hybrid technology · TechNodeInspur forecasts a sharp 60All the changes Apple made for iOS 26 beta 2Vice president of Xiaomi’s B2B business leaves for VR company iQiyi Smart · TechNodeCourt date set for NetEase and Blizzard’s $43.5 million compensation case · TechNodeLenovo invests in foundational large model company reInventAI · TechNodeBYD expects stellar 2023 H1 results, net profit set to triple to RMB 10.5 billion · TechNodeGlobal smartphone shipments fell by 11% in Q2 · TechNodeHuawei plans a 5G smartphone comeback by the end of 2023 · TechNodeDouyin restructures lifestyle services business to compete with Meituan: report · TechNodeHow NYC mayoral candidate Zohran Mamdani won over the internetTemasek China chief says AI companies in the AChina’s Great Wall Motors to enter Uzbekistan market · TechNodeAutomaker Smart plans to raise $250WeChat Pay now accepts foreign credit cards for payment in China · TechNodeAudi reportedly set to buy EV platform from SAIC’s premium brand · TechNode How to watch the total solar eclipse from anywhere on Earth Scientists zoom in on distant solar system. It's teeming with water. Will Forte sends love to cast and crew of scrapped 'Coyote vs. Acme' NYT's The Mini crossword answers for March 1 Fire ants survive Houston flooding by creating terrifying rafts made of their bodies Best gaming deal: Get the Logitech G Cloud handheld gaming console for $100 off Trump sabotaged his infrastructure plan by ignoring climate change Texas gator park says its animals are safe amid rising water Spring cleaning sale: Spend $60 and get a $15 Amazon credit Best fitness tracker deals: Save on Apple, Garmin, and Fitbit devices Tropical Storm Harvey serves as a warning on infrastructure, climate How to talk to a human at the IRS The best wireless headphones for every budget in 2024 New iPads and MacBook Airs are coming this week, report claims Here's all the cool stuff you can do on social media to celebrate the eclipse OLED iPad Pro leak: Check out its new rumored design Elon Musk's SpaceX launches and lands a Falcon 9 rocket in Florida NYT's The Mini crossword answers for March 3 M3 MacBook Air vs. M2 MacBook Air: What’s the difference? Exxon misled the public on global warming, new study shows
1.8874s , 10132.15625 kb
Copyright © 2025 Powered by 【World Of Single Jaye】,Information Information Network