Sprig raised $45 million two years ago for its vision of providing healthy meals delivered quickly. The Painful Man And Womanmoney made the San Francisco-based startup one of the biggest entrants into the burgeoning farm-to-doorstep food market.
On Friday, the company announced that it is shutting down.
"The demand for Sprig’s convenient, high-quality food was always incredibly high, but the complexity of owning meal production through delivery at scale was a challenge," wrote Sprig CEO Gagan Biyani in an email sent to customers.
Biyani also warned the press against drawing too straight a line between Sprig's failure and the broader food space.
"To the press and public: No question, I’m sad that the Sprig model did not work out — but the food delivery space on the whole is growing," he wrote.
The "food delivery space" might be growing, but it hasn't been kind to companies like Sprig, which tried to own the entire process from food preparation to delivery.
Sprig isn't the only recent failure to pursue that model. Maple, a similar idea backed by celebrity chef David Chang, shut down at the beginning of May. Munchery cut staff and replaced its leadership in January. A year ago, SpoonRocket closed and gave its customers a discount to use on Sprig.
The model for these companies sounds good. People love getting food delivered and they want to eat healthy, so why not own the entire process? Turns out, it's very difficult and very expensive.
Food delivery is also an almost-comically crowded market, dominated by platforms like Grubhub and Uber Eats, which offer more options and only serve to connect customers with restaurants.
And then there's the Blue Aprons of the world. As well as calling Domino's.
Don't forget Soylent.
This image from CB Insights shows just how many food startups have come (and gone) since 2011.
There will be more food startups. There will be more ideas for streamlining the process. There will be more venture capitalists willing to bet on those ideas.
But there might not be too many more farm-to-doorstep companies.
Topics Film
Previous:Against Fear
Starbucks to close all U.S. stores for an afternoon of racialWatch harrowing footage from a couple's dangerous brush with a tornado8 life lessons from Jeff Bezos, pulled from Amazon shareholder lettersNintendo Labo is changing the way we look at consolesVideo involving dinosaur puppet brings trouble for national guardsmenRussian EEC filing indicates Apple may release iPhone SE2 this yearSummer movie preview: What to watch if you’re ready for some actionListen to the moment Southwest 1380 tells air traffic control someone was sucked out of the planeVideo involving dinosaur puppet brings trouble for national guardsmenCivil servant fired for criticising government on Twitter wins caseAmazon now lets you create custom Alexa responsesUS bans American companies from selling products to ZTEAdele dancing to Beyoncé is too much for any mortal to handleYou can now use Venmo to pay for Grubhub, Seamless, Eat24 deliveryParkland school survivors announce upcoming book: '#NEVERAGAIN'Here's a peek inside Jacquline Woodson's new book 'The Day You Begin'Summer movie preview: What to watch if you’re ready for some actionIn response to Facebook backlash, Bumble launches phone number loginsThe biggest surprise out of RSA? A fox and a magician.Here's how Facebook will comply with EU's strict privacy laws Tucker Carlson's Twitter show viewership is declining Damned Spot by Sadie Stein How to sign up for Amazon Prime ahead of Prime Day 2023 Radio Days by Sadie Stein The Immortality Chronicles, Part 3 by Adam Leith Gollner Bukowski on File, and Other News by Sadie Stein The best conspiracy theory podcasts about dangerous misinformation Live music performances on YouTube are my last resort source of serotonin This Book Is Controversial, and Other News by Sadie Stein Childish Things Reader’s Block by Diane Mehta Unbroken Crayon by Alia Akkam William Faulkner’s Unexpected Art, and Other News by Sadie Stein Pride and Prejudice by Sadie Stein Gathering the Poems Together: A Conversation with Gregory Orr by Alex Dueben The Immortality Chronicles, Part 2 by Adam Leith Gollner Update your Mac, iPhone and iPad right now to fix critical security hole The Faint, Gray Areas by Lisa John Rogers Politics on dating apps are thornier than ever now that Trump is gone Mr. Paradise by Jonathan Segura
2.1876s , 10132.4296875 kb
Copyright © 2025 Powered by 【Painful Man And Woman】,Information Information Network