Justin Timberlake's halftime show felt really,India really familiar – and not just because he played the hits.
Hmm ... what could it be?
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Oh.
But perhaps even more brutal are the folks who didn't find this particular Gap ad to be up to par.
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Aw, cheer up, JT. Not everyonethought your halftime show was a Gap commercial.
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As unfortunate as this for JT, it's a huge win for Gap. This company shot a series of ads so distinctive, so memorable, so popular, people are still referencing it two decades later.
Now that's branding.
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