Nike is Online Selling (2025)urging people to not only acknowledge the racism that exists in America today, but to take a firm stand against it.
On Friday, the sportswear company dropped a powerful new ad, titled "For once, don't do it." The ad comes days after George Floyd, a black man, died when white Minneapolis police officer Derek Chauvin pressed his knee against Floyd's neck for 8 minutes and 46 seconds.
Since Floyd's death on May 25, people across the country have been protesting racism and police brutality. Now, Nike — a brand that's been no stranger in recent years to speaking up against injustice— is letting everyone know exactly where it stands on the issue of race in America.
As piano music plays, the minute-long ad displays changing white text on a black background. The ad kicks off with a sobering spin on the company's slogan, "Just do it."
"For once, don't do it. Don't pretend there's not a problem in America. Don't turn your back on racism. Don't accept innocent lives being taken from us," the ad reads. "Don't make any more excuses. Don't think this doesn't affect you. Don't sit back and be silent. Don't think you can't be part of the change. Let's all be part of the change."
SEE ALSO: How to demand justice for George Floyd and support Minneapolis protestersThe newest ad was also shared alongside the hashtag, #UntilWeAllWin, which is Nike's call for equality. The hashtag has appeared in past campaigns, and the phrase "Until We All Win" is associated with Nike's Common Thread Series, a video series created in partnership with Uninterrupted that works to share stories of athletes of color.
Nike notably stood up to condemn racism and police brutality back in 2018 by making Colin Kaepernick a face of the "Just Do It" Campaign. The former quarterback was ousted from the NFL in 2016 after he began kneeling during the National Anthem in protest of police brutality and racism in the United States. He has since worked with Nike to release several powerful ads, such as the ones below, and fully embodies the quote, "Believe in something, even if it means sacrificing everything."
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
Nike also outlined its commitment to equality in detail on its website, for those who are interested in learning more.
It's not often that a brand is able to successfully weigh in on serious issues and make valuable contributions to the narratives surrounding them, but Nike continues to deliver blunt, eye-opening, no-nonsense ads that clearly resonate with people.
NYT Strands hints, answers for May 5
Jet Airways flight spins 360
Mistletoe man rushing to the airport is like 'Love Actually' IRL
5 times India topped the world in 2016
Google Pixel Buds Pro 2: $40 off at Amazon
9 people the internet made famous in 2016
India's public bank blocks largest mobile wallet, promotes its own
12 brutally honest answers to those awkward family questions about your love life
Against Fear
Seal invades suburb, decides to take a seat on someone's car
What cracked the Milky Way's giant cosmic bone? Scientists think they know.
British people are losing their minds over 2016's final insult
Pet Widget is the upgraded dog tag your best friend deserves
George Michael helped a generation realise it was okay to be gay
Operation Mensch
Pop icon George Michael was a music video master
Pop music idol George Michael dies at 53
Kim Kardashian celebrated Christmas by silently posing in Snapchats
NYT Strands hints, answers for May 5
12 brutally honest answers to those awkward family questions about your love life
The internet's best tips for how to be kind on World Kindness DayCritics slam Amazon's HQ2 deal as 'corporate welfare'A dad let his daughter bite a deer heart and some people are madHigh school senior recreates hilarious kindergarten photo for her IDBeyoncé remembers Aaliyah in throwback Instagram postInstagram adds new shopping features to make it even easier to buy stuffBella Thorne comes out as bisexual after kissing her brother's ex on SnapchatEvil genius dubs Alex Jones' voice into 'Detective Pikachu' trailerFacebook held back on Trump and Russia so Republicans wouldn't get angryFacebook will create a new 'independent body' to moderate contentFacebook won't operate in China until there is 'free expression'Whoops! Prosecutor accidentally reveals charges against Wikileaks founder Julian AssangeBitcoin Cash is set to hard fork, and people are losing their headsWhat theme will 'American Horror Story' Season 9 have?Ezra Miller's 'Fantastic Beasts' premiere look is everythingFacebook won't operate in China until there is 'free expression'How to see the Leonid meteor shower peaking this weekendThe internet's best tips for how to be kind on World Kindness DayPeople love this 'Great British Bake Off' contestant's unusual baking techniqueCrypto's black Wednesday: Where do we go from here? Emmys 2016: The 'The People v. O.J. Simpson' stars in real, glam life 'Veep' wins best comedy series at Emmys for second year in a row Britney Spears dances like no one on Instagram is watching Suspect in NYC, New Jersey bombings arrested, charged Google's new Trips app will be your offline traveling companion 'Sound of Music' actress Charmian Carr dead at 73 Here's the message Jimmy Kimmel's mom stuffed in those bagged Emmys snacks Jon Snow is funny, everyone Strangers tell us the most disgusting words in the English language Man apologises for bigotry outside mosque with a sign of solidarity Tom Brady's son dabbed when he caught a touchdown pass from dad Leslie Jones had more fun than anyone else at the Emmys Model rocks up on a horse to fashion week like it's NBD GoPro's new Hero 5 action cameras make it easier to create epic videos Sick of Tinder? Try some pickier alternatives Global Fishing Watch lets you track 35,000 fishing boats in real time Cuddling your cute, fuzzy kitten could spell certain doom Emergency alert sent to all New York phones after Chelsea bombing Totally chill horses attend a church service because, why wouldn't they? Jeffrey Tambor urges Hollywood to audition and cast transgender talent in Emmy speech
2.119s , 10107.5546875 kb
Copyright © 2025 Powered by 【Online Selling (2025)】,Information Information Network