【Watch Leverage Online】

It was only a matter of time.

On Tuesday,Watch Leverage Online Instagram announced the introduction of shoppable stories. Now, brands can tag their stories with the specific products featured in them. Then, when 'grammers click on the tag, they can see more information about the product on Instagram, which includes a link to the brand's website to buy.

Instagram first introduced in-feed shopping in November 2016. It further rolled out a more robust version of that feature in March 2017, including business analytics. Most recently, in May 2018, Instagram debuted "action buttons," which allow users to do things like buy tickets or make restaurant reservations directly on businesses' profiles. Shoppable stories are just the next step in making every piece of delicate jewelry, glass of sparkling rosé, or pair minimalist sneakers that appear on the app available to buy -- immediately.

Instagram says these shopping options are all about turning "discovery into action." And with Instagram's focus on beautiful photos and aspirational lifestyle, shopping on Instagram makes a whole lot of sense. It removes almost all the barriers between seeing something enticing that represents the literally picture-perfect life you want to lead, and turning that impulse into cash.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Original image has been replaced. Credit: Mashable Original image has been replaced. Credit: Mashable

Instagram debuted ephemeral stories in August 2016, a format it outright stole from Snapchat. But now, Instagram story use is crushing Snapchat, and stories have become an increasingly dominant way that people are using the app. Up from 200 million daily active users in April 2017, Instagram now reports reports that 300 million people use Instagram stories every day. Hot damn.

Monetizing those interactions could be huge for businesses. Especially since up to this point, story creation just might not have been worth it. With filters, stickers, tags, and the need for a narrative (and not just a single, ad-like image), Mashable reported in May that story creation is cumbersome for some brands. Making stories shoppable gives brands more incentive to invest that time in the app.

Mashable has asked Instagram whether it takes any commission on in-app purchases, and will update this story if and when we hear back. But either way, getting brands to invest more time and money in the app is good for business.

UPDATE 6/12/2018, 1:15 p.m. ET: When asked about whether Instagram would take a commission on in-app purchases, Instagram said: "Instagram does not charge businesses for Shopping capabilities."

---

Featured Video For You

---

An epic unibrow sets this Insta-famous model apart from the rest

---

Topics Instagram Social Media

• Entertainment
• Life
• Tech
• Games
• Shopping
• Deals
• Science
• Social Good

• Analyzing Graphics Card Pricing: May 2018
• Even Hillary Clinton is creeped out by 'The Handmaid's Tale'
• 7 things that still hold up about the original 'Spider
• Jane Goodall speaks out about being quoted in Ivanka Trump's book
• Mastering Gmail Search
• Comic beautifully shows why we can't accept facts contrary to what we believe
• Finally, an app to restrict kids' smartphone time that they won't hate
• This is how that wild 'Prince Philip dead' rumour started
• Researchers map the koala genome in the name of saving the species
• Finnish brewery made 1,000

• Lizzi Bougatsos on Gang Gang Dance by Trinie Dalton
• The Laundry Room by Thomas Beller
• L.A. Advice: Writers Dating, Fear of the Blank Page by Sadie Stein
• The Driftwood Remains: My Search for A Bankable Title by Shalom Auslander
• Ask the Paris Review! (West Coast Edition) by Sadie Stein
• Color Engineering by Yuichi Yokoyama
• Document: The Symbolism Survey by Sarah Funke Butler
• Reading in Bed with James Franco by The Paris Review
• Bah, Humbug! by The Paris Review
• Pulling Teeth; Cold Calling by Chris Flynn

• Best smartwatch deal: Save $40 on the Fitbit Versa 4
• 16 things you need to let go of if you want to be successful
• Holy crap, there's a backspace function on the iPhone calculator
• Even Hillary Clinton is creeped out by 'The Handmaid's Tale'
• Best headphones deal: Save $116 on Sennheiser Momentum 4
• A huge wave of gas in a far
• Comic beautifully shows why we can't accept facts contrary to what we believe
• All 2,500 of this shelter's animals were adopted
• LA Galaxy vs. Tigres 2025 livestream: Watch Concacaf Champions Cup for free
• Microsoft's future phones might not even look like phones

• The Biggest Tech Fails of the Last Decade
• Michael Jackson's daughter just landed her first movie role
• No, Mark Zuckerberg isn’t running for office—his tour is much bigger than that
• Powerful gene
• Fyre Festival and Trump’s Language
• Etsy boots CEO, lays off staff as stock plummets
• Japan's new ultra
• UberEATS starts serving in India, its fourth Asian market
• Outdoor speaker deal: Save $20 on the Soundcore Boom 2
• 'Runaways' is Hulu's first Marvel superhero TV show