Ah,militant eroticism tumblr McDonald's. You give us so much: cheap, quick fast food, all-day breakfast, and disastrously failed attempts at memes.
SEE ALSO: McDonald's ruins Happy Meals by taking cheeseburgers away from kidsIn what has to be the most pandering attempt to cater to the youth we've seen in a while, McDonald's UK tweeted this, uh, "meme."
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The limited context (the use of the word "barber") makes it seem likely that this is supposed to be a play on the Barber meme, also known as the "say no more fam" meme, which pokes fun at ridiculous haircuts.
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Two things to note about McDonalds' attempt: 1) there is no mention of a haircut in this rendition and 2) this meme was popular in, like, 2015. That's ancient as far as memes go.
Twitter users were...confused to say the least. Some asked if this was a nuanced and sophisticated UK joke that perhaps the uncultured Americans were missing.
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Others pleaded with more hip and relevant fast food social media chains to help McDonald's get more in touch with the youth -- or criticized McDonald's for not being as cool.
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Someone pointed out this very niche piece of UK news about a controversial and ridiculous haircut nicknamed the "Meet me at McDonald's," which couldbe what this cringey tweet was trying to reference.
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Even if that haircut waswhat McDonald's was trying to hint at, the fact that the tweet completely confused everyone but a few people makes it a pretty major fail when it comes to connecting with the hip youths.
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Take a hint from MoonPie, McDonald's. And maybe run your memes by some young people before you post them.
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