【Peter Baumgartner】

Samsung may have Peter Baumgartnera cult situation on its hands.

At the close of Samsung's Galaxy Unpacked event held Wednesday in New York City, the tech giant had its employees stand up, smartphones raised to the sky, and march out of the auditorium.

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SEE ALSO: Samsung rises again: Can the Galaxy S8 erase the disastrous Note 7?

It was, in a word, odd.

Original image has been replaced. Credit: Mashable

A powerful statement, I guess, if you're moved by tech employees rising up to shill smartphones.

Original image has been replaced. Credit: Mashable Original image has been replaced. Credit: Mashable

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