No one likes ads interrupting their streaming jams004 Archives and millions of Spotify Premium users pay $9.99 a month to forestall that very terrible possibility.
Some non-premium users, around two million of them in fact, decided to go another route — a route that just so happens to involve getting that ad-free content sans monthly payments.
SEE ALSO: Is someone hijacking your Spotify? Here's what I did when it happened to me.Spotify noted in a March 23 SEC filing that a chunk of its users were "suppressing advertisements without payment." And how were they pulling this off? Well that would be with the assistance of good, old-fashioned ad blockers.
"[We] have detected instances of third parties seeking to provide mobile device users a means to suppress advertisements without payment and gain access to features only available to the Ad-Supported Service on tablets," the filing explains.
Business Insider reports that apps were used, but, unfortunately for those looking to dodge monthly payments, didn't list them by name.
All of this matters to Spotify for lots of reasons, and not just the obvious loss of potential paying subscribers. The company claims that this illicit access led it to overstate its monthly active users count, and following the recent discovery revised those numbers down from 159 million to 157 million at the end of last year.
Those numbers matter. Spotify filed in February for an IPO on the New York Stock Exchange, and potential investors rely on and expect accurate user data from the company. Getting those numbers wrong, even if it's because people are scamming the company out of ad-free content, could negatively affect its stock.
And for Spotify, that's an annoyance which might rank even higher than having an ad interrupt a late night romance playlist.
Topics Music
The internet is talking like Kevin from 'The Office' now
Friendship is the most intimate bond in Netflix's 'Sex Education' Season 2
Everything coming to Amazon Prime Video in February 2020
Everything coming to Amazon Prime Video in February 2020
Best speaker deal: Save $30 on the JBL Clip 5
The kids climate lawsuit just got thrown out by federal judges
Alphabet CEO Sundar Pichai explains why AI needs to be regulated
Trolling will get worse before it gets better
No Time for a Negative Peace
Everyone should always have their read receipts turned on
No Time for a Negative Peace
AmazonFresh will now deliver your groceries directly to your car
Radiohead launches online 'public library' so you can stream their rare stuff
Sex is better with the lights on
Turtle Beach Recon 50P gaming headset deal: 28% off
Fitbit Alta HR Review: Good tracking, but lacks actionable insights
Airbnb brings Trips to Australia for a bigger slice of the tourism pie
Starbucks unveils new sustainability goals, including plans for more plant
Meta continues its submission to Trump with new advisor on its board
The case for never cleaning out your inbox
Abstinence'Watch Dogs: Legion' is missing fat bodies because of tech limitationsLittle girl sends BBC anxious letter about Big Ben, gets the perfect replyGoogle promises $1 billion to fight housing crisisNASA spots a telltale 'Star Trek' sign on MarsUber driver goes for five stars with onboard DJ sessionMany health and wellness apps haven't done research to back up claimsWhy are these Tinder's most popular names of 2016? Only Google knowsChrissy Teigen enlists standGoogle Calendar service restored after 3Woman gets horny guy to kiss a tractor for a chance at nude picturesHow 'Animal Crossing: New Horizons' will bring out the best of the franchiseSome YouTube TV Subscribers will get Showtime for free'Game of Thrones' score hinted at alternate ending for Jaime and BrienneHere's how the White House staff pranked President Obama for the holidaysBehind the mysterious stock dump ahead of Trump's Lockheed Martin tweetDrone captures badass killer whales killing a shark like it's NBDXbox at E3 2019: Game Pass PC subscribers won't need Xbox Live Gold'Game of Thrones' star Lena Headey reveals how she really felt about Cersei's deathAncestry test customers are sending their DNA data to third Chris Evans is making his Broadway debut. Thank you, world. Google Home can now distinguish voices, support multiple users Take a peaceful moment to watch this baby hippo shower Space is a 'burrito of awesomeness' says our new favorite astronaut Inside the filthy chaos of Gorillaz's Brooklyn house party pop MasterCard is testing new cards with fingerprint sensors to keep your money safe Campus vending machine does you a solid by selling condoms, pregnancy tests This translation device can help you speak up to 80 languages I am the founder of Starbucks and I am begging you to stop buying the Unicorn Frappuccino Katy Perry might just be anti Google Doodle uses furry animals to deliver an Earth Day message Dustin from 'Stranger Things' wins Best Actor at Shorty Awards This photo of Earth peeking out between Saturn's rings will make you feel small Woman uses Starbucks Unicorn Frappuccino to spread some magical news to her husband Miami is re 'Last Jedi' director moves scar on Kylo Ren's face, chaos ensues Twitter is gloriously roasting the ridiculous premise of House Hunters Giant icebergs are a big tourist draw in Newfoundland, and a warning sign NSFW TV show launches toy box to distract kids during the many sex scenes Ben & Jerry's is celebrating 420 with the perfect stoner treat
2.5429s , 8200.6875 kb
Copyright © 2025 Powered by 【2004 Archives】,Information Information Network