Ever since Netflix announced it would start cracking down on Naked Poison II (2002)password sharing, the movie streaming company has received a lot of blowback from customers.
But, the numbers don't lie: The unpopular move from Netflix seems to have worked in the company's favor.
According to a new reportfrom subscription analytics firm Antenna, Netflix's recent move blocking customers from sharing their account with people outside of their household has resulted in a huge boost in new signups for the service.
In fact, a two day period following Netflix's roll out of the password sharing change last month saw the largest number of new Netflix account signups since Antenna began tracking subscriber data in 2019.
The last time Netflix sign-ups spiked in a similar fashion was in April and May 2020, but the post password sharing crackdown sign-ups have even exceeded that.
SEE ALSO: 20 best Netflix shows to fall asleep to because wow we need some zzzzzsThat's right: Netflix received a larger influx of new users after blocking account sharing than it did when nearly everyone was home watching TV during the COVID lockdowns of Spring 2020.
Netflix received nearly 100,000 daily sign-ups on both May 26 and May 27, according to Antenna. The company started notifying U.S. users about the password sharing crackdown via email notification just days earlier on May 23. This spike is an overall 102 percent increase in sign-ups over the past 60-days.
Antenna also found an increase in account cancellations during the same period last month. However, new sign-ups outpaced those canceling. "The ratio of Sign-ups to Cancels since May 23rd is up +25.6% compared to the previous 60-day period," the report found.
It's obviously still early, but so far Netflix's decision to curb password sharing seems to have been a successful one. And you can guarantee that other streaming services are watching how it goes, ready to roll out similar policies of their own.
Topics Netflix Streaming
Millie Bobby Brown's Golden Globes Instagram post about Drake is 11/102018 is already off the rails thanks to Donald TrumpSnapchat profiles will feature 3D fullTrump rumors are fun, but they're a dangerous fantasyWhat are Yats? They have investors paying $$$ to 'own' emoji.What do political operatives think about an Oprah run for president?Everyone's an MVP in heartwarming 'Ted Lasso' Season 2'Masters of the Universe: Revelation' Netflix review: It f*ckin' rulesTokyo Olympics highlight how cutting the cord still isn't possible16 best tweets of the week, including horse jeans, 'Dune,' and Porpo DorpoKamala's lab mates on ’Never Have I Ever’ don't do justice to nerd cultureGabrielle Union posts powerful #MeToo message during Golden GlobesEverthing coming to Amazon Prime Video in AugustTrump aide Stephen Miller escorted off set after fiery CNN interviewSpyware meant to track terrorists was used against journalists, tooThe original songs in 'Schmigadoon!' perfectly capture the joy of musicalsAziz Ansari, Guillermo del Toro stop by InVery relatable Corgi couldn't contain her happiness while shopping at TargetPete Souza had the perfect reaction to Trump's 'like, really smart' tweetsPete Souza had the perfect reaction to Trump's 'like, really smart' tweets Staff Picks: Cycling, Skiing, and an Island of Solitude by The Paris Review “Lit It Crowd” Lousy with Parisians by Lorin Stein Sinner vs. Rublev 2025 livestream: Watch French Open for free Webb telescope just started peering at the fascinating TRAPPIST planets Who Gets to Be a Therapist? Grist of Empire Science Will Not Save Us One Elite, Two Elites, Red Elite, Blue Elite Schoolhouse Crock Fashionable Nonsense A Week in Culture: Amélie Nothomb, Writer, Part 2 by Amélie Nothomb What’s the Matter with Abundance? New York Groove Philip Connors on 'Fire Season' by Maud Newton Autobiography of a Royal Organist by James McVinnie Geoff Dyer on 'Otherwise Known as the Human Condition' by Evan Ratliff Kafka in Kurdish Her Voice in My Head by Emma Forrest David Orr: Lost in the Archives, Spring 1974 by David Orr Truth Is Never Finished
1.9303s , 10108.484375 kb
Copyright © 2025 Powered by 【Naked Poison II (2002)】,Information Information Network