Watching TV,eroticism in greek especially reality content, has become a modern-day version of window shopping. You're watching Love Island, mesmerized by how the contestants' makeup stays put in the melting Fijian sun, and you want their full routine. With the platform LTK, content creators can connect with fans to answer the ever-present question: Where is that from?
At VidCon 2025, LTK and Warner Bros. presented their recent collaboration to bring social commerce to the entertainment industry. At the panel, How Entertainment Is Powering the Next Wave of Social Commerce, host Lia Haberman, author of the newsletter ICYMI, moderated the panel with Stephanie Guerrieri, Senior Vice President of Brand Content & Partnerships at Warner Horizon Unscripted Television and Telepictures, alongside Katie Melton, VP of Creator Success at LTK. Joining them were Bachelor Nation's Charity Lawson and Daisy Kent.
According to Guerrieri, Warner and LTK collaborated because fans asked where to purchase clothes seen on the show, and Warner wanted to deepen the relationship with fans. Now, Bachelor Nation is a featured account on LTK, linking items of clothing worn by contestants on the show.
Guerrieri said, “Entertainment and shopping go hand in hand.” The Bachelor Nation page on LTK puts things in “one place that’s easy for the fans. It’s right there and it’s on your terms.” LTK's Melton noted that giving The Bachelorfranchise a LTK page was a "natural evolution."
Kent and Lawson both added that the question they're asked the most on social media is, "Where is it from?" Kent noted that when you come off The Bachelor, the sudden follower gain can be confusing. Lawson added that the demand from fans is unexpected, so having items sourced in real time while the show is airing through LTK makes the job easier.
Both noted that the products they get the most requests for are often the ones that come from authentic moments. Kent noted that she once posted a pair of pajamas on her Instagram stories, not thinking much of it, and through her LTK, she suddenly saw her followers purchasing the item more than 2,000 times. To her, that signaled that the most authentic moments create more demand than staged photo shoots.
Lawson and Kent wrapped up the panel by offering advice to fellow creators using LTK. Kent said, "Think of your following as your friends. If you’re going to send a link to your group chat, then it should be something you love."
Meanwhile, Lawson noted, "Establishing trust has been the key. It’s a lot of work, but it’s exciting and ever-evolving."
Mashable will be live at the Anaheim Convention Center this week, covering VidCon 2025. Check back in the days ahead at Mashable.com, where we’ll be talking to your favorite creators, covering the latest trends, and sharing how creators are growing their followings, their influence, and making a living online.
Topics Creators VidCon
Notre Dame vs. Georgia football livestreams: kickoff time, streaming deals, and more
New Line and Warner Bros. announce a new animated 'Lord of the Rings' film
Beyoncé can't shop at Target in peace
Everything you buy in this pop
Will Oracle take over TikTok? Trump says he'll make a decision in 30 days
Facebook's 'Year In Review' just summed up how bad 2017 really was
Lena Dunham says she warned Hillary Clinton's campaign about Weinstein
Google Workspace is now free for everyone
Best MacBook deal: Save $200 on 2024 M3 MacBook Air
Best musicals to stream after 'In the Heights' leaves you wanting more
The Best Sports Video Game of All Time
All the U.S. cities hosting in
Everything you buy in this pop
Here's what Facebook's Australian users talked about the most in 2017
Vizio 43" smart TV deal: Save 41% at Walmart
Tesla Model S Plaid arrives: 'This is something you have to feel to believe'
Christmas tree eyebrows are the festive beauty trend no one asked for
Tesla Model S Plaid arrives: 'This is something you have to feel to believe'
Use Gmail Filters to Automate your Inbox
Twitter brings Revue newsletter subscriptions right into user profiles
The girl who was dragged by a sea lion may have 'seal finger'The story behind 'The Office' characters playing 'Call of Duty'Lawfare: A wonky blog has become required reading in Trump's AmericaShiba Inu dog: Yes, fidget spinners 'are' evilFitbit has developed a ventilator to help COVIDJack Dorsey calls out Trump on Twitter over video copyrightSay hello to your favorite 2032 Olympic swimmer, Boomer PhelpsHulu ends support for old Roku devicesPresident Obama stays far away from America with Prince HarryEight months later, Facebook fulfills promise to label stateGrim chart shows atmospheric carbon dioxide hit a record high in 2020Google Maps launches features for traveling during coronavirus pandemicMark Zuckerberg says 'Black lives matter' after defending Trump's postsFacebook is valiantly trying but failing to moderate hate speech in some languagesTeen fashionistas slay in their handmade Planned Parenthood dressesThe Moto G Fast and Moto E are Motorola's new budget Android phonesPresident Obama stays far away from America with Prince HarryHulu revamped its app to be more like Disney+. But is it any good?John Oliver's deep dive into the police is as grim as it is eyeTrump’s strangest moments overseas: Steak, swords, and one orb to rule them all Here's why Mariah Carey fans are thrilled about Taylor Swift's new single ‘Pet the Pup at the Party’ is the the most relatable game about social anxiety 'Game of Thrones' theory about the White Walkers is mind Game of Thrones: Jon Snow may be King in the North, but he's a bad leader Meet the ‘basic witches’ who are moving witchcraft into the mainstream Even more ideas for 'Kevin Can Wait' season 2 by me, a genius TV executive This is the fanciest McDonald's burger box we've ever seen Lady Gaga's new documentary is premiering on Netflix Male Hollywood type James Cameron dismisses 'Wonder Woman' as just more male Hollywood BS It's begun: Nicki Minaj tweets shade as Taylor Swift drops her new single Hackers offered $500,000 for WhatsApp and Signal exploits Rhaegar Targaryen and Lyanna Stark: Everything you need to know Astronauts flew right over monster storm Hurricane Harvey Transparent Nintendo Switch case is a nod to the '90s Arya Stark's storyline on 'Game of Thrones' has always been a tragedy Woman hands out 'boy poison' note about embracing femininity at work 'Joker and Harley Quinn' movie coming to Warner Bros. with Jared Leto and Margot Robbie The 3 interview mistakes you probably can't recover from Austin movie theater is hosting a clown Watch thousands of cockroaches fleeing a huge typhoon
3.6289s , 8287.9453125 kb
Copyright © 2025 Powered by 【eroticism in greek】,Information Information Network