You can't always put a pause on Thriller Archivesyour friendships in real life, but soon you'll be able to pause your friendships on Snapchat.
Snap Streaks are achieved when two users send Snaps back and forth on Snapchat within a 24-hour window, every day, for a consecutive number of days. You have to do it every single day to maintain it and, once a Snap Streak is broken, it's gone for good — a move that has devastated users in the past. Until now.
"A lost Snap Streak doesn’t mean your friendship has gone cold, so starting today, we’re making it easier to take a break with a new feature we’re testing to let you reignite the spark and restore a Streak with just one tap," the social media platform said in a press release.
Snapchatters who want to restore their Streaks will be able to do so right from the app and, in the coming weeks, Snapchat+ subscribers will be able to freeze their Streaks when they know they need a break.
The new update comes just in time for World Teen Mental Wellness Day on March 2. By allowing teen users to pause their Streaks, they're putting less strain on their IRL friendships.
Maybe pausing Streaks will call more users to the platform: While Snapchat boasts over 750 million monthly active users, with 75 percent of 13- to 34 year-olds in over 20 countries, business is still struggling. This comes just a few days after Snapchat announced its launch of My AI, a chatbot customized for Snapchat that runs on OpenAI's GPT technology.
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