Social media995 Archives once the name we gave for a platform like Facebook, has become quite difficult to define. Even Facebook and Twitter don't typically refer to themselves as social networks -- at least not exclusively that.
A newly released infographic might just help us grasp the social media landscape: "The Conservation Prism 5.0."
SEE ALSO: Admire the beauty that is Instagram's art gallery at CannesBrian Solis, an author and digital analyst at Altimeter Group, first launched the aptly-named "Conversation Prism" back in 2008. His project -- designed with creative agency JESS3 -- covered the streets of Austin, Texas during South by Southwest that year and continues to be a popular reference among marketers.
Original image has been replaced. Credit: Mashable Now, he's back with the latest update since 2013. Four years and so much has changed. Over that time, Solis, with the help of Jaimy Szymanski, kept track of the movements -- like the entrance of social media darlings Peach and Meerkat that did not make the map.
"There are constant iterations in how social media is used. Remember Peach?" Solis said in an interview with Mashable. "To update this with every new announcement and every new shutter, it sort of defeats the purpose, but there are times in its evolution where the trends are so dramatic."
Those trends include the growth of livestreaming, messaging apps, and conversational commerce, Solis said. Big players, like Facebook and YouTube, have also spread across multiple categories as they follow each of those trends -- a fragmentation and simultaneous expansion of their reach.
Solis and Szymanski removed 84 companies, added 141, and created four new categories: messaging, crowdfunding, travel and hospitality, and connecting IRL.
As in versions past, the center of the Conversation Prism is "You."
"It’s meant to remind the viewer that social media is about the people in the center of their online experiences. Social media is much more than a series of broadcast networks. You shape the experiences of others as they shape your online experiences," Solis said.
The next ring is the ways "you" can interact with a network. The second ring expands on how they can impact the networks. The outer ring shows all the categories of the networks, which "you" can interact with to create your own brand and community.
Solis said he will continue to keep tabs on the landscape and plan future updates. That also may include a new design. He noted the rise of other vertical markets like influencer site Patreon.
"This will never be 100 percent completed. It's a snapshot in time," Solis said. "I’ve already started to think about version 5.1 is going to have in it."
Topics Social Media
President Trump says semiconductor tariffs are next
Early October Prime Day Fitbit deals are scarce
Best Oura Ring Horizon 3 deal: Save $50 before Prime Day
Best Echo deals: Save up to 33% in October Prime Day
Auburn vs. Creighton 2025 livestream: How to watch March Madness for free
Best AirPods Max deal: Save $150 on the Apple AirPods Max
M4 MacBook Pro: YouTuber claims he secured one before Apple even announced it
The best early October Prime Day drone deals
Researchers map the koala genome in the name of saving the species
TikTok's parent company has a tool that's scraping the web 25 times faster than OpenAI
Best Sony headphones deal: Over $100 off Sony XM5 headphones
Early October Prime Day Fitbit deals are scarce
Best early October Prime Day 4K TV deals
Clemson vs. Florida State football livestreams: kickoff time, streaming deals, and more
Netherlands vs. Spain 2025 livestream: Watch UEFA Nations League for free
Wordle today: The answer and hints for October 6
Grindr is testing an AI 'wingman' bot, CEO says
Who is Natalie Nunn? The star behind viral 'Baddies, pose for me' TikTok song
The State of 5G: When It's Coming, How Fast It Will Be & The Sci
Grindr is testing an AI 'wingman' bot, CEO says
Part Love Letter, Part Cookbook by The Paris ReviewThe Queer Crime That Launched the Beats by James PolchinThe Postmenopausal Novel by Darcey SteinkeThe Postmenopausal Novel by Darcey SteinkeRemembering Toni by The Paris ReviewDavid Berman, Slacker God by Erin SomersObject Worlds and Inner States by Anjum HasanFra Angelico’s Divine Emotion by Cody DelistratyPoetry Rx: Forgive Me, Open Wounds by Sarah KayWhat’s the Use of Beauty? by Cody DelistratyA Graphic Novel before the Term Existed by James SturmWhat We Deserve by Angie CruzUnmapped by Sarah M. BroomRedux: Sulfurous Coils of Red and Green by The Paris ReviewAnnouncing Our New Poetry Editor, Vijay Seshadri by The Paris ReviewHow Stanley Kubrick Staged the Moon Landing by Rich CohenSigrid Nunez’s Portraits of Animal Intelligence by Peter CameronOne Word: Striking by Myriam GurbaRedux: Sulfurous Coils of Red and Green by The Paris ReviewThe Postmenopausal Novel by Darcey Steinke How to get out of a dry spell, single or in a relationship This easy air fryer hot dog recipe is a delicious must Alert: Mr. Darcy’s Dripping Wet Shirt Is Coming to the USA Ryan Gosling's Ken in 'Barbie' floods the internet with thirsty memes Got Writer’s Block? This App Invokes the Nuclear Option Ben Lerner on John Ashbery The Night Men with Their Rude Carts, and Other News by Dan Piepenbring Memento Mori: How Salesmen Sold Tombstones in the 1920s 13 best scary movies on Paramount+ to send a chill down your spine Painting a Poem—Diane Szczepaniak’s Watercolors & Wallace Stevens The Borges Memorial Library: A Brief Survey of Imaginary Books 'Fall of the House of Usher' cast: Where you've seen them in Mike Flanagan shows The best October Prime Day deals under $25 Whiting Awards 2016: Safiya Sinclair, Poetry Prime Day robot vacuum deals: Multiple Roombas are 50% off right now But Is It Reading? On James Patterson’s BookShots Who's who in 'The Fall of the House of Usher': The Usher family tree Whiting Awards 2016: Catherine Lacey, Fiction Whiting Awards 2016: Ocean Vuong, Poetry 'The Fall of the House of Usher': Every sibling is named for a Poe character
2.0525s , 10133.3984375 kb
Copyright © 2025 Powered by 【1995 Archives】,Information Information Network