Off the heels of Hinge's new Hidden Words feature,Kalakal (2025) the dating app is testing another: Your Turn Limits.
The feature will limit the number of unanswered messages users have in their queue. Those with eight or more matches waiting for them to respond won't be able to match with anyone new until they answer one or more of those messages — or end the conversation (presumably, unmatch). Hinge will test Your Turn Limits in the U.S., UK, Canada, and Australia starting this month, with the goal to roll it out to other markets based on user feedback. This will impact both free and paid users.
SEE ALSO: Gen Z should embrace being cringe to find love, Hinge saysWhen users are approaching the limit, they'll see a banner on top of their messages stating they're "approaching the limit."
"When 8 or more people are waiting for a reply, you need to reply or end chats," the banner continues. "Then you can send likes."
Hinge's 'You're approaching the limit' banner on top of chats. Credit: Hinge Once you reach the Turn Limit, you must message someone back or unmatch to start liking new people. The banner atop chats reads, "You're at the limit," with the same explanation about eight matches.
If you attempt to like someone new, you'll receive a pop-up that states, "Too many people are waiting for your reply."
Hinge's Turn Limits banner and pop-up. Credit: Hinge In a recent Hinge study, its researchers found that 44 percent of daters cite a lack of responsiveness as a top dating challenge. Internal data also found that matches where the first message was responded to within 24 hours were 72 percent more likely to result in a date.
Your Turn Limits is a continuation of features the app has created to engender conversation — like "Your Turn" in 2017, which prompted users to start a conversation with a match and reminded them when it's their turn to reply. Last year, Hinge reorganized match lists so chats where the user needed to reply were at the top.
In an interview with Mashable, Hinge founder and CEO Justin McLeod said he imagines this feature will go through a couple iterations as it will be a big change for some users. Depending on the result of the test, Hinge will either tweak the feature or continue to roll it out to more markets.
Your Turn Limits will impact Hinge's entire ecosystem, McLeod continued, as it doesn't just impact those users who have more than eight unanswered matches; it also impacts the users they'll interact with more as a result of the feature. Users who talk to their current matches may stop "liking" more people on the app, so they could end up with fewer matches. But, McLeod said, "I think we'll see more conversations and more dates across a broader part of the population."
Not only does this Hinge test come shortly after the app announced a new feature of its own, but it's also coming after Bumble launched a new suite of featuresincluding a revamp of its "women make the first move" signature. Bumble CEO Lidiane Jones cited exhaustion with dating apps as a reason for "Opening Moves," a new feature that lets men message first. According to Hinge’s press release, the goal of Your Turn Limits is to, in part, "reduce dating burnout" and encourage responsiveness.
In Mashable's interview, McLeod echoed the concern for dating app fatigue. "We're keenly aware that a lot of our users are feeling burned out or skeptical of the dating app experience and we're trying to be very responsive to that," he continued, by creating features that (hopefully) get users on more dates.
Topics Apps & Software
Norrie vs. Diallo 2025 livestream: Watch Madrid Open for free
Canada comes for Fox News over its false Quebec mosque tweet
Touch Bar gets Apple MacBook Pro banned from bar exams
Even Tom Brady thinks Simone Biles is a superstar
New Zealand will ban plastic bags for good
Amazon's getting serious about its delivery ambitions with a $1.4 billion hub
Bandcamp pledges 100 percent of its share of Friday's profits to ACLU
These tech companies are taking Trump's 'Muslim ban' to court
Fritz vs. Ruud 2025 livestream: Watch Madrid Open for free
This vintage
Amazon Big Spring Sale 2025: Best air purifier deals from Dyson, Shark, LG, and more
Beautiful photo of Jewish and Muslim families bonding at protest will give you hope
National Hydration Day deals: Take up to 35% off from Stanley, Owala, Lifestraw and more
Even Tom Brady thinks Simone Biles is a superstar
Today's Hurdle hints and answers for April 29, 2025
These flyers perfectly shut down street harassment and unwanted catcalling
Ellen DeGeneres commented on immigration ban by citing plot from 'Finding Dory'
Rap group call out publication for using their image in place of 'gang'
Best Bluetooth tracker deal: Save 29% on the Tile by Life360 Essentials bundle
Genius couple finds answer to the 'what should we have for dinner' problem
Ted Cruz booed hard at Republican conventionTrump exempts Apple Watch and AirPods from Chinese tariffsDonald Trump is 'a fan of cyber' but lacks a clear cybersecurity stanceEmilia Clarke and Henry Golding are doing a Wham! inspired Christmas movie togetherThe best 'A Star Is Born' memesVladimir Putin, Donald Trump and why people are freaking out over those NATO commentsLuke Skywalker's last words revealed in 'Last Jedi' comic book adaptationAudi unveils its all'The Marvelous Mrs. Maisel' won the Emmy for Outstanding Comedy SeriesTeddy Perkins from 'Atlanta' showed up at the Emmys and whaaaaat??Hannah Gadsby's oneMan who ate 100 plates of sushi banned from an allThe Indiana women who are antiEmilia Clarke and Henry Golding are doing a Wham! inspired Christmas movie togetherBrits not happy about advice to take vitamin D supplementsDonald Trump is 'a fan of cyber' but lacks a clear cybersecurity stanceDonald Trump is 'a fan of cyber' but lacks a clear cybersecurity stanceDonald Trump is 'a fan of cyber' but lacks a clear cybersecurity stanceThis is why you never steal food from the office fridgeMan who ate 100 plates of sushi banned from an all Ideology Ruled Her Camera Truth Is Never Finished 5 planets will light the sky in rare astronomical event this week Pray for Q Organized Abandonment If You Should Fall Fashionable Nonsense Her Voice in My Head by Emma Forrest Probably Oblivion Geoff Dyer on 'Otherwise Known as the Human Condition' by Evan Ratliff Francisco Goldman on ‘Say Her Name’ by Lila Byock Tinder tests height as a paid preference Force Multiplier The Volunteers of Death Until Next Year ... by Thessaly La Force What’s the Matter with Abundance? Kay Ryan Wins Pulitzer by Lorin Stein Learning to Listen Fairytale in the Supermarket Norrie vs. Djokovic 2025 livestream: Watch French Open for free
2.2185s , 10134.0078125 kb
Copyright © 2025 Powered by 【Kalakal (2025)】,Information Information Network