When Amazon starts exclusively streaming football gamesin September,Women Without Innocence it won’t be as shy about sharing ratings as other streaming platforms.
That’s because Amazon won’t have much say at all in how the numbers are conveyed thanks to the folks at Nielsen, which has partnered with Amazonto measure ratings for its Thursday Night Football games. Per Nielsen’s press release, this will be the first time that the company (which has been the predominant source of TV ratings measurement for decades) will directly measure a streaming service’s live viewing numbers nationwide.
SEE ALSO: You'll probably need Prime Video to watch some NFL games this yearNielsen said it will use the same methodology to count streaming data that it uses to measure regular NFL broadcasts on TV. Per the Wall Street Journal, that means 42,000 homes will be included in the measurements, which will focus on streams to TV sets at first before eventually including laptops and mobile devices. Twitch streams of the games will be counted, too.
This is interesting both because of what it represents for the streaming world and for the sports world, as well as Amazon's business interests. For streaming, it’ll be a real, transparent look at numbers in an industry dominated by self-reporting that can often be hard to trust. For example, in late 2019, Netflix reported that 45 million accountshad watched at least 70 percent of the Sandra Bullock vehicle Bird Box, while Nielsen’s own methodologyfound that 26 million peoplehad watched the movie in its first week of availability. Both are impressive numbers, but they aren’t the same.
Of course, accurate viewership numbers matter a lot for Amazon, too, as the company needs to sell ads during games. Advertisers need to know how many people their ads will reach and the NFL is an advertising behemoth. For the 2021-22 season, the NFL generated $4.4 billionin ad revenue, and Amazon is paying $1 billion per year just for the right to stream these games. That deal won't necessarily pay for itself, but with transparency in ratings, it probably could over time.
And for sports, in general, the Nielsen deal will give us a glimpse at how the shift to NFL games being streamed almost exclusively (they’ll play over-the-air in each team’s local markets) through Prime Video or Twitch affects viewership. When TNF games aired on Fox, NFL Network, and Prime Video last season, they averaged 16.4 million viewers each week, per the WSJ. Amazon is reportedly telling advertisersto expect weekly audiences of 12.6 million viewers, a pretty sharp decline that could reflect the gap that streaming still has to fill before it can match broadcast TV in popularity.
There’s always the possibility that Amazon’s prediction is wildly optimistic or even a bit pessimistic. Never underestimate America’s desire to watch football. We’ll know for sure when the first real Prime TNF game airs on Sept. 8.
Topics Amazon Sports
UGREEN Nexode 25000mAh 200W power bank drops to $79.99 at Amazon
What We’re Loving: Science, Spicer, Sea Maidens, Sandwiches by The Paris Review
The 'rose' is sweeping TikTok, but the viral sex toy is kind of sketchy
QAnon believers go undercover to spread conspiracies online…and it’s working
Sunday's Fat Bear Week match pits two fat favorites against each other
An interview with production designer Santo Richard Loquasto
Reddit now works better for folks who aren't logged in
What We’re Loving: Don B., B. Dole, /u/backgrinder by The Paris Review
Netherlands vs. Spain 2025 livestream: Watch UEFA Nations League for free
Switch back to the old Twitter bird logo from X with this iOS feature
NYT Strands hints, answers for April 14
Presenting Our Spring Issue by Dan Piepenbring
Look at These Colorful Diagrams of Famous First Sentences from Literature
QAnon believers go undercover to spread conspiracies online…and it’s working
No Time for a Negative Peace
How to change the order of photos in a carousel on Instagram
Eternal City by Sadie Stein
TPR vs. Departures: Season Openers and Citi Bikes by Stephen Hiltner
Best robot vacuum deal: Eufy Omni C20 robot vacuum and mop $300 off at Amazon
Instagram will now let users add pronouns to their profiles
#ReadEverywhere, Even in the TreesJeff Koons’s Studio Squashes a UnionHed: 'Loki' Season 2 explainer: H.H. Holmes and The Chicago World's FairIn Praise of Minor Literature'Quordle' today: See each 'Quordle' answer and hints for August 15Bess Wohl’s play ‘Small Mouth Sounds’ returns to the stage.iPhone 15 screen burn#ReadEverywhere, Even in the RingHow to Keep a Journal: The Bizarre Diary I Kept When I Was SixteenThe iPhone 12's 0.5 selfie trend is a nostalgic protest against Instagram perfectionWordle today: The answer and hints for October 2023andMe data breach: A hacker leaks more user recordsHeartbroken? The Museum of Broken Relationships Is Here for YouGoogle Meet's new portrait touchHow Much of Van Gogh’s Ear Did He Cut Off?WhatsApp will let you log into two accounts at onceBess Wohl’s play ‘Small Mouth Sounds’ returns to the stage.'Quordle' today: See each 'Quordle' answer and hints for August 14Hed: 'Loki' Season 2 explainer: H.H. Holmes and The Chicago World's FairHow to Keep a Journal: The Bizarre Diary I Kept When I Was Sixteen A Missive Sent Straight from the Mayhem: On Michelle Tea’s Valencia by Maggie Nelson A Certain Kind of Romantic by Edward Hirsch She Who Helps See by George Saunders Room, Moon, Moon, Balloon: Reading and Breathing by Jamieson Webster On Mohammed Zenia Siddiq Yusef Ibrahim’s BLK WTTGNSN by Benjamin Krusling Arachnids by Daniel Poppick Out of Step with the Rest of the World: A Conversation with Zheng Zhi by Owen Park Close Formation: My Friendship with James Salter by William Benton On Writing Advice and the People Who Give It by Sheila Heti Prof. Dr. A. I. in Conversation with Tadeusz Dąbrowski by Piotr Czerski The Ghost of Reem Island by Mo Ogrodnik Christmas Tree Diary by Jake Maynard The Best Books of 2024, According to Friends of the Review: Part One by The Paris Review The Erotics of (Re)reading by Peter Szendy Sleep Diary by Rosa Shipley Fourth Sleeper: Rachel Sindler by Sophie Calle More from Scraps by Abdulah Sidran New Poetry: Margaret Ross, Nora Claire Miller, and Richie Hofmann Recommend by The Paris Review Cruising at the LA Fitness by Danez Smith Bite by Morgan Thomas
2.627s , 8225.7578125 kb
Copyright © 2025 Powered by 【Women Without Innocence】,Information Information Network